Website directory submission checklist
Prepare the identity, content, technical basics, and classification information that make a directory review faster and more accurate.
A directory submission is easiest to review when the website already explains itself. This checklist helps site owners remove ambiguity before sending a URL to PRKatalog or another moderated directory.
It is not a ranking formula. It is a preparation guide for an accurate, useful listing.
Identity and ownership
- Use the final public domain, not a preview or temporary development address.
- Confirm that HTTPS works without certificate warnings.
- Display the real brand, project, or organization name consistently.
- Provide a contact route appropriate to the website: email, form, company details, or an accountable author.
- Make legal and commercial information easy to find when the service requires it.
If you submit on behalf of a client, describe the website—not your agency relationship. The listing should remain accurate if the client later changes suppliers.
Public content
The homepage should answer three questions quickly: what is this, who is it for, and what can the visitor do next?
Check that important claims are supported by visible pages. A summary such as “accounting for companies across Poland” should lead to a service description, coverage information, and a way to contact the provider.
Remove unfinished placeholder sections, duplicated template copy, broken navigation, and pages that contain only a heading. A directory profile cannot compensate for missing information on the destination site.
Search and sharing basics
Before submission, inspect the homepage source or use a trusted auditing tool.
| Element | Minimum useful state |
|---|---|
| Page title | Unique, readable, and specific to the website |
| Meta description | Accurate summary rather than a list of keywords |
| Canonical URL | Points to the preferred public address |
| Robots directives | Do not accidentally block the main public pages |
| Social preview | Uses the correct name, description, and image when available |
| Sitemap | Lists canonical pages and returns successfully |
A missing social image is not an automatic rejection. A site-wide noindex directive on a supposedly public service is a much larger problem.
Category and tags
Choose the category that describes the website's main purpose, not every audience it could theoretically reach. An automotive workshop belongs primarily in Automotive even though it is also a business and uses technology.
Use a few stable topic tags. Prefer “car diagnostics” or “XML validation” over promotional phrases such as “best company.” Tags should help people group related websites.
Listing copy
Write a factual name, a concise summary, and a fuller description. Avoid all caps, repeated superlatives, excessive punctuation, and promises that cannot be verified.
Strong summaries typically contain:
- the type of website or service;
- its main subject or function;
- a meaningful differentiator such as location, audience, or specialist scope.
Final five-minute check
- Open the site in a private browser window.
- Test the main navigation and contact path.
- Check the mobile layout at a narrow width.
- Confirm that the submitted URL does not redirect through unrelated domains.
- Read the proposed summary as if you had never seen the brand before.
After these checks, review how PRKatalog moderates submissions and submit your website.